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Globally the quickest escalating sports are Serious; in fact In keeping with marketing sector data, you'll find now an estimated 168 million active contributors around the globe.
Utilizing the mass advertising ability, toughness and kudos of the acute brand name (the athletics channel by now broadcasts in in excess of 60 international locations in twelve languages reaching no lower than a staggering 38 million houses) the group is venturing into certain parts in which they think they will make a real change, finally helping to raise the overall profile of extreme athletics.
Because founding the Extreme Sporting activities Channel, the brand has speedily Highly developed into various sport-orientated firms around the world, launching various new businesses like Severe Drinks (with its award-winning selection of all pure drinks currently offering in 23 nations around the world), Severe Medics (a novel staff of really experienced and specialised paramedics covering Serious athletics activities throughout Europe), EX Factor, Extremepie (currently Europes greatest surf & ski on-line and mail-get retailer), Excessive Motels (a very new hotel idea designed precisely to cater for Serious athletics enthusiasts – the very first a hundred thirty Bed room resort opened in Cape City in November 2006) and now Severe Mayhem. Oh, as well as Be careful for the launch of Uncooked State – the groups new athletics trend apparel label, with foot-ware, watches and eye-ware also in the look pipe-line.
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